The Seven Biggest Presentation Mistakes
Giving a speech isn't as difficult as it's made out to
be, as long as you keep a few basic principles in mind. Know
what you want to accomplish. Understand the audience's needs
and motivations. Organize your material simply and clearly.
But it is easy to make mistakes when you're giving a
presentation. Here's my list of seven presentation mistakes
to avoid...
- Boring Your Audience
Bore your audience and they’ll tune you out.
Then nothing you say, no matter how important you think it
is, will make any difference. If what you’re saying
doesn’t excite you, don’t say it. Take a different
approach, coming at your topic from a different angle. Be
a contrarian and refuse to say what everyone else is
saying.
- Lacking a Clear Focus
Talk about too many things, even if they’re
related in your mind, and you’ll confuse your audience.
Even when people look like they’re paying attention,
they’re only half listening. So keep it simple. Focus on
one core idea?
- Not Addressing the Audience's
Concerns
Show your audience in the beginning of your
presentation how it affects them. Don’t tell them they
SHOULD care. Show them how your idea will help them solve
a problem, achieve a goal, or satisfy a need that’s
important to them.
- Talking Too Long
People are stressed out, overworked, and impatient.
Be brief. Even if you’re delivering day-long program,
treat it as a series of briefer presentations. Never
exceed the time you’ve been given to speak. Finish
before your time is up and your audience will love you.
- Using PowerPoint Poorly or
When It's Not Called For
Even when used well, PowerPoint can’t
compete with the visual sophistication audiences have
come to expect from TV and the movies. So limit the
number of slides you use. Keep yourself up front and
personal. Make your presentation as interactive as
possible. See "When Not to Use PowerPoint."
- Presenting Too Much Information
People are already overwhelmed with information.
Give them only as much information as they absolutely need
to know. Then help them understand what it means. People
generally don’t need more facts and data. They need to
be able to act in a way that will help them get what they
want.
- Avoiding Questions
If your audience doesn’t ask questions, it
may not be because you’ve explained everything so
clearly. It may be because they’re disengaged. Think
of Q&A as a major element of your presentation.
Don’t speak for longer than 15 minutes without
engaging people’s questions. And for every 12 to 15
minutes that you talk, allow for 4 to 5 minutes of
Q&A. See "How to Handle Questions."
The Witt Communications Newsletter contains advice for
improving your ability to present yourself and your ideas in
a way that wins people's cooperation. It comes out once a
month. Subscribe here.
For information about how Chris Witt can help you become a more
powerful speaker, contact
us.
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