The New Rules of Technical
Presentations
How to Give Persuasive Technical
Presentations
Overview
The ability of technical presenters — engineers, programmers,
scientists, and the like — to communicate what they know to a wide variety of
audiences is essential for their company’s success and for their own careers.
Program Objectives
In this program participants will learn
-
WHY giving presentations is an essential element of their
jobs
-
HOW to use skills they already possess to give an effective
presentation
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WHY a presentation in NOT about saying everything they know
about a subject but IS about helping the audience learn what the audience
wants and needs to know
-
WHAT the key elements of an effective presentation are
-
HOW to avoid the pitfalls of PowerPoint
Program Outline
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New Rule #1: Achieve a business goal.
Presentations — even highly technical ones — have a business goal: to
promote the company’s visibility/credibility, to further the development
of a product, procedure, or service, to support the sales process, or to
satisfy a customer.
-
New Rule #2: Be audience-centric.
Don’t focus on your expertise. Instead, use your expertise to help
your audience solve a problem, achieve a goal, or satisfy a need that is
important to them.
-
New Rule #3: Be clear.
No matter how smart you are or who well you know your material, if you
confuse your audience — by speaking over their heads or by presenting too
much information — your presentation is a failure.
-
New Rule #4: Provide a practical application.
Plan every presentation knowing what you want the audience to do with
the material you’re presenting. How do you want them to implement it?
(Know, also, why they would want to do what you want them to.)
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New Rule #5: Actively solicit questions.
Q&A, which technical experts usually dread and/or avoid, are the
best part of any presentation — for the audience and, with experience and
the right attitude, for the presenter.
Program Format
-
Keynote Speech (45 Minutes to 1 Hour) covers these topics, giving illustrations and how-tos.
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Workshop (Half to Full Day) goes into each topic in more depth and coaches participants through exercises designed to increase their “influence factor.”
Questions?
For more information about how this
presentation might benefit your organization, please call us
(toll free) at 866-268-3084 or email
us.
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